Sports Media and Analytics

The sports media and analytics major prepares you to produce and deliver sports news, consider ways to promote the sports industry, and analyze data related to sports accomplishments, fan participation, and social media. Our students work with faculty who have extensive experience in sports journalism, broadcast play-by-play, and public relations. Students find internships with ESPN, Fox Sports, sports teams, and television stations. Students do on-campus sports reporting for the Collegiate Times and Virginia Tech TV. They complete production and play-by-play work for the VT Athletics Department. The new ACC network will also offer local production opportunities.

Career Options

The major prepares students for careers in sports communication and broadcast such as:

• Sports multimedia reporter
• Play-by-play announcer
• Sports data analyst
• TV sports anchor
• Sports broadcast producer/director
• Sports marketing manager
• Sports team communication manager
• Athletic conference media specialist
• Bowl game public information manager