Public Relations

The Public Relations major focuses on maintaining a business’s reputation and brand while fostering relationships with the media and the public. You take courses in writing, communication research, message production, case analysis and campaign planning. These courses enhance your critical thinking about issues in the public relations industry and managing interactions between businesses and people. This major offers you a strong foundation for a wide variety of career opportunities in corporations, government, nonprofits and public relations agencies.

Career Options

• Public relations specialist 
• Communication director 
• Marketing coordinator 
• Sales associate 
• Recruiter 
• Digital marketing specialist 
• Brand manager 
• Special events planner 
• Content specialist 
• Social media manager 
• Nonprofit founder 
• Account executive 
• Director of development 
• Media specialist

Interesting Fact: Private companies, government agencies, and nonprofits in every industry need public relations professionals to manage communications and interface with the public.