James Pennix

James obtained his Bachelor's of Science degree in Mathematics from Roanoke College, and a Master's of Social Work from Radford University. 

James comes to Virginia Tech with tremendous experience in a long career leading admissions offices, including those at Radford University and Roanoke College. He has been heavily involved with numerous professional organizations, including the National Association of College Admissions Counselors, the Potomac & Chesapeake Association of College Admissions Counselors, the Virginia Association of Collegiate Registrars and Admissions Officers, and Diversity Initiatives for Collaborative Education.

James is a member of the 1980s Men's All-Decade Team at Roanoke College, where he finished his basketball career with 1,282 points and was inducted into the Sports Hall of Fame in 2024. When not traveling and recruiting for the Hokie Nation, James enjoys hiking the many trails throughout the New River and Roanoke Valleys. He also loves watching Marvel and DC Comics movies – at 6'5”, he is literally the biggest Spiderman fan there is!

Hometown: Madison Heights, VA

Travel Territory: New River Valley, Roanoke Valley